`I am your voice.’ Donald Trump ups his game.

Good day Austin:

I admit, I am a sucker for a classic Donald Trump campaign ramble – the Marco Rubio water bottle speech in Fort Worth, the Ben Carson knife attack speech in Fort Dodge, Iowa. Good, gripping, bizarre, can’t-take-your-eyes-off-it, I can’t-believe-this stuff.

But last night’s acceptance speech at the Republican National Convention in Cleveland was something entirely different. It was not nearly as enjoyable. But, with it, Trump proved he could speak, at length, on message, from a teleprompter, a serious and well-crafted speech and come across as plausibly presidential.

He crossed a major threshold.

Here is some reaction from people who know about this sort of thing.

Lt. Gov. Dan Patrick

That’s the greatest speech I’ve heard anyone give at any convention. Didn’t miss a beat, covered every issue, keeping that energy level up for that long is amazing, and considering how new he is to this. This speech tonight, the Democrats tonight have to be on their heels knowing they are in for a tough ride because he has upped his game tonight. He had to deliver and he did.

 

Brandon Rottinghaus. University of Houston political scientist.

Trump strummed the law and order theme hard, especially on illegal immigrant violence and border security.  Nativism aside, the speech was his most organized, coherent, and affecting as any we’ve seen so far.  The specifics were light but the directness was apparent.  It took a year, and was a little uneven, but he sounded more like a major party nominee for the presidency than an outsider.  
The address wrapped up — and merged — most of the Trump and Republican campaign themes.  His jeremiad on protectionist trade (especially China), the border wall, judicial selection, and rising crime hits the sweet spot for Republicans and leaning Republican voters wary of Clinton and eight years of Obama.  The appeal to independents may be less palpable.  The populistic message has modest appeal but only in opposition to Clinton.  But there wasn’t much for those in the middle to grab onto.  Trump missed his opportunity to present himself as a business-minded fixer like Romney did in 2012.  The election may very well turn on whether or not the Trump campaign, billionaire at the helm, can sell the idea of the Republican Party as sympathetic to the working class and those struggling economically.  

Josh Scacco. professor of Media Theory & Politics in the Brian Lamb School of Communication.

There is a powerful appeal in Donald Trump’s message of humiliation. Using the language associated with liberation will appeal to segments of the electorate felt left behind or cast out by federal policies. His argument sets up America as a hostage that can only be saved by one person, or as Trump said “I alone can fix it.”

  • His speech was Trump-centered and took symbolic power from the crowd with phrases like “I am your voice.” When the crowd began chanting “Trump is on the way,” it completed his major argument about unitary leadership.
  • The tone of the speech was negative and quite dark. Usually the more positive candidate wins elections. If this still holds with the electorate, then Donald Trump did not reach the middle 10% of the public he needed to with this speech.

 

Jennifer Mercieca. professor of communication and director of the Aggie Agora, Texas A&M University. (Jen wrote this for  The Conversation)

Donald Trump accepted the Republican nomination for the presidency in a speech destined to be remembered by history as the “I am your voice” speech – a phrase that Trump repeated several times to tie together his themes of economic renewal, military strength and government honesty.

As a scholar of American political rhetoric, I have written about how presidential candidates will often use campaign speeches to depict a nation in crisis, with themselves as the saviors. True to tradition, Trump’s speech contained a narrative of crisis and heroism.

He also fulfilled the expectations for a typical presidential nomination speech by arguing for a united party, explaining his political philosophy, and appearing presidential. Of the many topics addressed in his wide ranging speech, he was at his best when he railed against government corruption.

Make America isolationist again?

The culmination of four days of speeches organized around the themes of keeping America safe, putting America to work, putting America first, and making America one, Trump’s speech offered a new version of American Exceptionalism. Since 1980 our understanding of American Exceptionalism has been framed by Ronald Reagan’s famous Republican Party acceptance speech:

“Can we doubt that only a Divine Providence placed this land, this island of freedom, here as a refuge for all those people in the world who yearn to breathe freely.”

Trump’s version was less tied to this sort of “divine” exceptionalism that’s welcoming of all people.

Nor was his American Exceptionalism grounded in America’s unique role as a “exemplar of liberty,” as this year’s Republican Party Platformdeclared.

Instead, Trump’s American Exceptionalism was more isolationist and protectionist, devoting the first half of his speech to this theme under the guise of “America First.”

“Americanism, not globalism, will be our credo,” he said.

Speaking for the forgotten

Consistent with his campaign so far, the speech was largely vague about his plans for accomplishing his campaign promises and specific about his criticisms of presumptive Democratic nominee Hillary Clinton. His overarching criticism of Clinton is that she is “corrupt” and rhetorically his speech was most coherent in its critique of Clinton’s and government’s corruption.

His motivation for seeking office is to protect the “forgotten men and women”:

“Every day I wake up determined to deliver for the people I have met all across this nation that have been neglected, ignored, and abandoned.… These are the forgotten men and women of our country. People who work hard but no longer have a voice.”

Perhaps drawing an analogy between the hardships of the Great Depression and the hardships of the Great Recession, Trump may have borrowed the “forgotten man” figure from Franklin Delano Roosevelt’s April 7, 1932 Fireside Chat in which he explained:

“These unhappy times call for the building of plans that rest upon the forgotten, the unorganized but the indispensable units of economic power, for plans like those of 1917 that build from the bottom up and not from the top down, that put their faith once more in the forgotten man at the bottom of the economic pyramid.”

Like FDR, Trump positioned himself as an empathetic leader as well as defender of the downtrodden: “I AM YOUR VOICE,” he boomed.

Corrupted logic

We don’t see the word “corruption” used frequently in presidential nomination addresses. To the best of my knowledge only Al Smith and Dwight Eisenhower used the word. Smith used it to talk about Prohibition and Eisenhower used it to rail against the federal government:

“Our aims – the aims of this Republican crusade – are clear: to sweep from office an administration which has fastened on every one of us the wastefulness, the arrogance and corruption in high places, the heavy burdens and anxieties which are the bitter fruit of a party too long in power.”

Like Eisenhower, Trump argued that he is motivated to become president because our current politicians are too corrupt to help people:

“I have embraced crying mothers who have lost their children because our politicians put their personal agendas before the national good. I have no patience for injustice, no tolerance for government incompetence, no sympathy for leaders who fail their citizens.”

He then pointed his finger directly at the establishment.

“Remember: all of the people telling you that you can’t have the country you want, are the same people telling you that I wouldn’t be standing here tonight. No longer can we rely on those elites in media, and politics, who will say anything to keep a rigged system in place.”

So far, so good: Trump has laid out his argument that there’s widespread corruption and we know who to blame for it. However, what makes Trump the right hero to save the nation from corruption?

He never really gives a coherent answer.

According to Trump, he’s the nominee even though corrupt media and pundits said that he would not be; therefore, Donald Trump has been right all along and the system is “rigged.” It’s an awkward logical construction that equates his detractors being wrong with their being corrupt – which, of course, isn’t the exact same thing.

What evidence does Trump give to support that he is the right hero for stopping corruption? Again, his speech makes an odd logical leap. Trump argues (with a wink) that because he once got involved in corrupt dealings himself, he knows how it works.

He doesn’t specify how or why he’s no longer corrupt, however, and the audience is left to wonder whether and if his “conversion” has taken place. “Nobody knows the system better than me, which is why I alone can fix it,” he boasted. “I have seen firsthand how the system is rigged against our citizens, just like it was rigged against Bernie Sanders – he never had a chance.”

Despite reverting to some of his vague rhetoric, Trump did a much better job, stylistically, of performing his speech from the teleprompter than in the past. Only going off script occasionally, he delivered the speech with great energy, rousing the crowd to chant, at various points:

“USA! USA! USA!”

“Build a Wall!”

“And, Lock Her Up!”

To that last chant Trump responded, “Let’s beat her in November.”

 

Kirby Goidel. Professor in the Department of Communication and the Public Policy, Texas A&M.

Other than being far too long, I thought the speech played well in the convention hall but probably didn’t win over any new supporters or expand his base of potential support. The emphasis on law and order to tie the rigged political system, immigration, and anxiety over recent events was interesting but probably not overly convincing outside the base. I also thought the “I am your voice” and the fighter motif has some potential to broaden his appeal, particularly if he could tie it to larger values like equality and fairness which he attempted to do  in part, but it didn’t seem as much like a central theme as another way to express anger.

Overall, anger remains the central element of his appeal, and stylistically it felt like being in room with Frank Constanza, someone who just seems mad at the world. I have been wrong about Trump throughout but it seems like there needs to be something uplifting or something to give some bit of optimism about the future. In this sense, he seems to be the antithesis of Ronald Reagan. 

 

Brendan Steinhauser. Austin political consultant, partner, Steinhauser Strategies, prime move in the national tea party movement.

Style

Trump gave a brooding speech filled with anger, fear, and a bleak view of our country. He shouted and grimaced his way through the speech, but mostly stayed on his message. There was no optimism, and smiles were scarce. Republicans love Ronald Reagan’s cheery hopefulness, but none was to be found here.
Substance
Trump is trying to win the election by focusing on law and order, trade protectionism, shutting down illegal immigration, and bringing back manufacturing jobs. He was not talking to conservatives tonight, but rather, a broad segment of middle class voters who are angry, struggling economically, and contemptuous of political elites. He delivered a simple message that might well resonate with many Democrats and Independents in states like Ohio, Michigan, and Pennsylvania. He wants voters to see him as a strongman that will protect the average citizen from terrorists, illegal aliens, corrupt businessmen, and crooked politicians. I think it’s fair to say that Trump’s candidacy is a volatile blend of Andrew Jackson, Pat Buchanan, and Richard Nixon. Perhaps that is what many Americans are looking for in 2016. They certainly do not trust or like Hillary Clinton. 

 

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